Cultivating Community
“I don’t care what you know until I know that what you care.” It’s an old saying, but it its a classic sentiment. Now, new research shows that homeowners are putting their money behind the idea. Across the board, people with varying household incomes agree that the message behind the brand matters. More than 60% of respondents said, “I choose brands that make an effort to be diverse and inclusive in their communications.” So, while cost always matters, people are also very invested in their desire for working with those who are making a contribution to more than their own bottom line. People want to work with companies and people who care about them and their community, so show that you care, or nobody will care.
